TikTok’s Short-Form Revolution: How Viral Clips Reshaped Hitmaking, Songwriting & Pop Culture
How short-form video reshaped how hits are made: the TikTok effect on music and pop culture Short-form video platforms have rewritten the rules of music discovery and promotion. Where radio, MTV, and curated playlists once set the tempo, bite-sized clips now determine which songs become cultural touchstones. This shift has ripple effects across songwriting, artist […]
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