How Short-Form Video Rewrote Pop Music and Culture: Hooks, Virality & Strategy
How short-form video reshaped pop music and culture Short-form video platforms have become one of the most powerful forces shaping pop culture, rewriting how songs are made, discovered, and monetized. Platforms built around bite-sized clips have accelerated trends, created overnight stars, and pushed the music industry to rethink everything from song structure to marketing strategy. […]
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